A MASTERCLASS FOR WOMEN LEADERS

A MASTERCLASS FOR WOMEN LEADERS

Stop Proving.
Start Positioning.

For Women Leaders Ready for
Strategic Positioning

You’ve been rewarded for over-delivering.
Now it’s holding you back from advancing.
Positioning is what changes the game.

Investment: $47 CAD

REGISTER NOW

Bring a colleague — Register together for $67 CAD

Wednesday, May 6/2026
11:00 AM MT / 1:00 PM ET

Stop Proving.
Start Positioning.

For Women Leaders Ready for
Strategic Positioning

You’ve been rewarded for over-delivering.
Now it’s holding you back from advancing.
Positioning is what changes the game.

Investment: $47 CAD

Bring a colleague —

Register together for $67 CAD

Wednesday, May 6, 2026
11:00 AM MT / 1:00 PM ET

Stop Proving.
Start Positioning.

For Women Leaders Ready for
Strategic Positioning

You’ve been rewarded for over-delivering.
Now it’s holding you back from advancing.
Positioning is what changes the game.

Investment: $47 CAD

Bring a colleague — Register together for $67 CAD

Wednesday, May 6, 2026
11:00 AM MT / 1:00 PM ET

You didn't get stuck. You were trained into this.

You've been rewarded for over-delivering
Now it's working against you.


You became the person people rely on.
The one who steps in. Figures it out.
Delivers — every time.

That worked. Until it didn't.
And now it’s costing you.

Because at higher levels, you're not recognized for doing more. You're recognized for how you position your value.

That's the difference.

From being relied on...
to being strategically positioned.

Over-effort is a coping strategy.
Strategic positioning is what changes the game.

You didn't get stuck. You were trained into this.

You've been rewarded for over-delivering
Now it's working against you.


You became the person people rely on.
The one who steps in. Figures it out.
Delivers — every time.

That worked. Until it didn't.
And now it’s costing you.

Because at higher levels, you're not recognized for doing more. You're recognized for how you position your value.

That's the difference.

From being relied on...
to being strategically positioned.



Over-effort is a coping strategy.
Strategic positioning is what changes the game.

You didn't get stuck. You were trained into this.

You've been rewarded for over-delivering
Now it's working against you.


You became the person people rely on.
The one who steps in. Figures it out.
Delivers — every time.

That worked. Until it didn't.
And now it’s costing you.

Because at higher levels, you're not recognized for doing more.

You're recognized for how you position your value.

That's the difference.

From being relied on...
to being strategically positioned.

Over-effort is a coping strategy.
Strategic positioning is what changes the game.

The Hidden Cost of Being the One Everyone Relies On

At a certain level, doing more stops working.

You don’t get recognized for doing more.
You get recognized for how you position your value.

Not because you're not capable,
but because in high-stakes environments shaped by power, perception, and relationships,
your value is being interpreted by how you show up, not just what you deliver.

You become known as: the one who delivers, especially when it matters most

the one who steps in, the one who can always be counted on

It builds credibility.
It gets you trusted.
It brings you into the room.

But it also becomes harder to step back, without feeling like something will fall apart.

The truth is... what you're being rewarded with... is more work.

And over time, you begin to believe this is the reward: that if you just keep delivering...
it will eventually lead to recognition, advancement, or more.

And even when it does, even when it leads to promotion
those same patterns follow you to the next level, where they begin to backfire.

The more capable you are, the more you're pulled into execution,

and the further you move away from strategic positioning, and ultimately, your goals.



This is exactly where high-performing women leaders get stuck.

The Hidden Cost
of Being the One Everyone Relies On

At a certain level — doing more stops working.

You don’t get recognized for doing more.
You get recognized for how you position your value.

Not because you're not capable,
but because in high-stakes environments shaped by power, perception, and relationships,
your value is being interpreted by how you show up, not just what you deliver.

You become known as: the one who delivers, especially when it matters most

the one who steps in, the one who can always be counted on

It builds credibility.
It gets you trusted.
It brings you into the room.

But it also becomes harder to step back — without feeling like something will fall apart.

The truth is...what you're being rewarded with... is more work.

And over time, you begin to believe this is the reward: that if you just keep delivering...
it will eventually lead to recognition, advancement, or more.

And even when it does, even when it leads to promotion


those same patterns follow you to the next level, where they begin to backfire.

The more capable you are, the more you're pulled into execution

and the further you move away from strategic positioning, and ultimately, your goals.

This is exactly where high-performing women leaders get stuck.

Positioning vs Performance

This isn't a performance problem.
It's a positioning problem.

Performance is about what you deliver.
Positioning is how your value is understood.

Performance gets you relied on.
Positioning gets you advanced.

It changes how you play the game — and how you show up in the room.

It shifts you from doing the work to influencing how the work moves.

Positioning Vs Performance

This isn't a performance problem.
It's a positioning problem.

Performance is about what you deliver.
Positioning is how your value is understood.

Performance gets you relied on.
Positioning gets you advanced.

It changes how you play the game — and how you show up in the room.


It shifts you from doing the work to influencing how the work moves.

Positioning vs Performance

This isn't a performance problem.
It's a positioning problem.

Performance is about what you deliver.
Positioning is how your value is understood.

Performance gets you relied on.
Positioning gets you advanced.

It changes how you play the game — and how you show up in the room.

It shifts you from doing the work to influencing how the work moves.

IN THIS LIVE MASTERCLASS

In this Masterclass, you'll learn how to:

Break the pattern that's keeping you in execution
Understand why over-delivering is limiting your advancement, and how to shift out of it.

Reposition your value at higher levels
Move from being known for doing the work to being recognized for leading it.

Stop being relied on - start being selected

Shift from "go-to person" to the one considered for bigger roles and opportunities.

Communicate with clarity that signals leadership readiness

Say less, but with more clarity, authority, and strategic intent

Position yourself where decisions are made

Move into the rooms, conversations, and opportunities that actually drive advancement.

Bring a colleague — Register together for $67 CAD.
Or secure your individual spot above.

IN THIS LIVE MASTERCLASS

In this Masterclass, you'll learn how to:

  • Break the pattern that's keeping you in execution. Understand why over-delivering is limiting your advancement, and how to shift out of it.
  • Reposition your value at higher levels.
    Move from being known for doing the work to being recognized for leading it.
  • Stop being relied on — start being selected. Shift from "go-to person" to the one considered for bigger roles and opportunities.
  • Position yourself where decisions are made. Move into the rooms, conversations, and opportunities that actually drive advancement.
  • Communicate with clarity that signals leadership readiness. Say less, but with more clarity, authority, and strategic intent.

Bring a colleague —
Register together for $67 CAD.

Or secure your individual spot above.

IN THIS LIVE MASTERCLASS

In this Masterclass, you'll learn how to:

Break the pattern that's keeping you in execution
Understand why over-delivering is limiting your advancement, and how to shift out of it.

Reposition your value at higher levels
Move from being known for doing the work to being recognized for leading it.

Stop being relied on — start being selected

Shift from "go-to person" to the one considered for bigger roles and opportunities.

Communicate with clarity that signals leadership readiness

Say less, but with more clarity, authority, and strategic intent

Position yourself where decisions are made

Move into the rooms, conversations, and opportunities that actually drive advancement.

Position yourself where decisions are made

Move into the rooms, conversations, and opportunities that actually drive advancement.

Bring a colleague — Register together for $67 CAD.
Or secure your individual spot above.

Meet Kristina!

Kristina Sammut is an executive leadership coach who helps women shift from being relied on for execution to being recognized for leadership.

If you’re a mid-career leader or leading a team, you already know the cost of not landing your message - the missed opportunities, the lack of visibility, or the moments you walk away thinking, “I could have said that better.”

This is the work she is known for.

Kristina has worked with over 1,000 women leaders, helping them move out of execution-heavy roles and into positions of greater visibility, influence, and decision-making.

Through her work in leadership communication, strategic positioning, and values-based leadership, she helps women communicate with clarity, presence, and impact — and advocate for their value in the moments that matter most.

Because the reality is: many of the patterns that helped you succeed earlier in your career are the same ones limiting how you differentiate yourself.

Kristina Sammut, MAdEd, CMP, CEC 
Founder + CEO, Lead Coach of FRONTIER Leadership

Meet Kristina!

Kristina Sammut is an executive leadership coach who helps women shift from being relied on for execution to being recognized for leadership.

If you’re a mid-career leader or leading a team, you already know the cost of not landing your message — the missed opportunities, the lack of visibility, or the moments you walk away thinking, “I could have said that better.”

This is the work she is known for.

Kristina Sammut, MAdEd, CMP, CEC 
Founder + CEO, Lead Coach
FRONTIER Leadership

Kristina has worked with over 1,000 women leaders, helping them move out of execution-heavy roles and into positions of greater visibility, influence, and decision-making.

Through her work in leadership communication, strategic positioning, and values-based leadership, she helps women communicate with clarity, presence, and impact — and advocate for their value in the moments that matter most.


Because the reality is: many of the patterns that helped you succeed earlier in your career are the same ones limiting how you differentiate yourself.

Meet Kristina!

Kristina Sammut is an executive leadership coach who helps women shift from being relied on for execution to being recognized for leadership.

If you’re a mid-career leader or leading a team, you already know the cost of not landing your message — the missed opportunities, the lack of visibility, or the moments you walk away thinking, “I could have said that better.”

This is the work she is known for.

Kristina has worked with over 1,000 women leaders, helping them move out of execution-heavy roles and into positions of greater visibility, influence, and decision-making.

Kristina Sammut, MAdEd, CMP, CEC 
Founder + CEO, Lead Coach of FRONTIER Leadership

Through her work in leadership communication, strategic positioning, and values-based leadership, she helps women communicate with clarity, presence, and impact — and advocate for their value in the moments that matter most.

Because the reality is: many of the patterns that helped you succeed earlier in your career are the same ones limiting how you differentiate yourself.

Real Women. Real Results.

From proving to positioning — across every level of leadership.

★ ★ ★ ★ ★

Chief Financial Officer

“Kristina’s structured approach and negotiation expertise immediately stood out.

Her coaching helped me navigate complex challenges, strengthen my executive presence, and lead high-level conversations with greater clarity, value, and impact."

★ ★ ★ ★ ★

Vice President, North America

“Within six months, Kristina helped me discover my worth, own it, and ensure others saw it.

I stepped into an executive role with a North American organization — and negotiated my value beyond what I thought was possible.”

★ ★ ★ ★ ★

Senior Engineer

“I shifted from overdoing and carrying everything myself to leading more strategically.

Instead of staying buried in coordination, I began clearly communicating priorities and where others needed to step in.

The result was immediate—the work moved forward. I stepped back into a more strategic leadership role.”

Zara

★ ★ ★ ★ ★

Senior Advisor

Nothing I was doing was working — I had to rethink how I showed up as a leader.
Through Kristina’s coaching, I learned how to increase my visibility, communicate my impact, and step into leadership with confidence.

Learning to negotiate my worth and increase my visibility changed everything for me.”

Nadine

Real Women.

Real Results.

From proving to positioning — across every level of leadership.

★ ★ ★ ★ ★

Chief Financial Officer

“Kristina’s structured approach and negotiation expertise immediately stood out.

Her coaching helped me navigate complex challenges, strengthen my executive presence, and lead high-level conversations with greater clarity, value, and impact.

★ ★ ★ ★ ★

Vice President, North America

“Within six months, Kristina helped me discover my worth, own it, and ensure others saw it.

I stepped into an executive role with a North American organization — and negotiated my value beyond what I thought was possible.”

★ ★ ★ ★ ★

Senior Engineer

“I shifted from overdoing and carrying everything myself to leading more strategically.

Instead of staying buried in coordination, I began clearly communicating priorities and where others needed to step in.

The result was immediate—the work moved forward. I stepped back into a more strategic leadership role.”

Zara

★ ★ ★ ★ ★

Senior Advisor

Nothing I was doing was working — I had to rethink how I showed up as a leader.
Through Kristina’s coaching, I learned how to increase my visibility, communicate my impact, and step into leadership with confidence.

Learning to negotiate my worth and increase my visibility changed everything for me.”

Nadine

Real Women. Real Results.

From proving to positioning — across every level of leadership.

★ ★ ★ ★ ★

Chief Financial Officer

“Kristina’s structured approach and negotiation expertise immediately stood out.

Her coaching helped me navigate complex challenges, strengthen my executive presence, and lead high-level conversations with greater clarity, value, and impact.

★ ★ ★ ★ ★

Vice President, North America

“Within six months, Kristina helped me discover my worth, own it, and ensure others saw it.

I stepped into an executive role with a North American organization — and negotiated my value beyond what I thought was possible.”

★ ★ ★ ★ ★

Senior Engineer

“I shifted from overdoing and carrying everything myself to leading more strategically.

Instead of staying buried in coordination, I began clearly communicating priorities and where others needed to step in.

The result was immediate—the work moved forward. I stepped back into a more strategic leadership role.”

Zara

★ ★ ★ ★ ★

Senior Advisor

Nothing I was doing was working — I had to rethink how I showed up as a leader.
Through Kristina’s coaching, I learned how to increase my visibility, communicate my impact, and step into leadership with confidence.

Learning to negotiate my worth and increase my visibility changed everything for me.”

Nadine

Live Masterclass • Limited Spots Available

Ready to Shift from Proving to Positioning?

Join women stepping into strategic leadership with clarity, confidence, and the ability to position their value.

This is where you step into your next level of leadership.

Investment: $47 CAD

Bring a colleague — Register together for $67 CAD

REGISTER NOW

Wednesday, May 6, 2026
11:00 AM MT / 1:00 PM ET

Live Masterclass • Limited Spots Available

Ready to Shift from Proving to Positioning?

Join women stepping into strategic leadership with clarity, confidence, and the ability to position their value.

This is where you step into your next level.

Investment: $47 CAD

Bring a colleague —
Register together for $67 CAD

Wednesday, May 6, 2026
11:00 AM MT / 1:00 PM ET

Live Masterclass • Limited Spots Available

Ready to Shift from Proving to Positioning?

Join women stepping into strategic leadership with clarity, confidence, and the ability to position their value.

This is where you step into your next level.

Investment: $47 CAD

Bring a colleague — Register together for $67 CAD

Wednesday, May 6, 2026
11:00 AM MT / 1:00 PM ET